May 17, 2025
Summer hits different when you're a reseller. Kids are out of school, sourcing slows down, and buyer behavior gets unpredictable. It's easy to feel pulled in too many directions or lose momentum entirely.
But just because the season shifts doesn’t mean your goals have to. With a little planning (and the right tools), you can stay consistent, reduce stress, and even grow your business—without burning out.
The 3-Part Summer Survival Strategy for Resellers:
1. TIME: Win the Day in 30 Minutes. Your schedule may be unpredictable, but that doesn't mean you can't still move your business forward. The key is consistency over intensity.
Try these quick-win habits:
• Share your Poshmark closet daily / nightly party (free & automated for treecat.io crosslisters!)
• Automate Delist / Relist for 10 items a day (Focus on eBay and Mercari)
• Crosslist 5 items a day (using Treecat.io’s new batch AI crosslisting tool)
• Add a new AI photo to 5 items a day (“update” using treecat.io)
• Identify and get rid of one “Dog” inventory item per a day
• Make “offers to likers” (at wakeup / at bedtime)
• List 5 items a day
2. SALES: Keep Moving During the Slowdown. Yes, summer is slower for many marketplaces. But slow doesn’t mean stuck. You can still drive sales by keeping your store fresh and engaging.
Here’s how:
• Run mini weekend promotions / markdowns sale / bundle deals (Thurs to Mon)
• Prep now for back-to-school categories
• Send your Fall consignment to Thred Up (late June)
• Reorganize your closet to feature seasonal items / Acquire seasonal items (Xmas items at GWO in Summer)
• Add new keywords based on current buyer behavior
3. STRATEGY: Stay Lean in an Uncertain Economy. Between economic shifts, supply chain issues, and tariff concerns, many resellers are feeling uncertain about how (or whether) to source this season.
Here are smart, low-risk moves:
• Use last summer's sales data to guide sourcing
• List more of what you already own ( Tackle Your Death Pile!)
• Pause bulk sourcing and get intentional
• Keep 20% of your budget flexible for opportunistic finds
• Focus on high-margin, evergreen categories
You don’t have to hustle harder to succeed this summer. You just have to work smarter, stay focused, and give yourself permission to adapt. Treecat.io is here to support you with tools that fit your workflow—not fight against it.
Let this be the summer you simplify, stay consistent, and keep moving forward.