January 21, 2026
On January 21, 2026, eBay updated its User Agreement, with changes taking effect on February 20, 2026. Many sellers received an email titled “Important User Agreement Update,” and understandably had questions, especially because the update references AI, bots, and automation.
If you use Treecat to manage your eBay listings, inventory, or crosslisting, here’s the most important takeaway upfront:
Treecat is fully compliant with eBay’s User Agreement and operates through official eBay APIs as part of eBay’s Developer Network.
This update does not change how you use Treecat.
Let’s break down what eBay actually changed, what it means for sellers, and why Treecat users can continue selling with confidence.
eBay’s update clarified several areas of its existing policies, including:
While the email mentions AI prominently, the change is less about banning AI itself and more about how eBay’s platform is accessed.
Under the updated agreement, eBay is restricting:
In simple terms:
Tools that “drive” eBay through the browser without eBay’s permission are not allowed.
Importantly, eBay continues to support:
This distinction matters.
eBay is regulating access methods, not banning automation or AI altogether.
Treecat was built from day one to operate within platform rules, not around them.
That means Treecat workflows remain fully compliant with eBay’s updated User Agreement.
Nothing about this update changes how Treecat works today.
Yes, when used appropriately.
eBay’s update does not prevent sellers from:
The key requirement is that the final interaction with eBay happens through approved systems or with direct seller involvement.
Treecat’s approach: AI-assisted, seller-controlled, API-based automation, fits squarely within these guidelines.
At Treecat, we’ve always positioned AI as an assistant, not a replacement for sellers. That philosophy aligns exactly with where platforms like eBay are drawing the line.
Sellers want:
Treecat delivers those benefits without putting your account at risk.
If you use Treecat with eBay:
We continuously monitor marketplace updates so you don’t have to, and we design Treecat to evolve with platforms, not against them.
If you ever have questions about compliance, automation, or how Treecat works behind the scenes, our team is always here to help.
Selling should feel calmer, not riskier.
That’s exactly why Treecat exists.
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